Money Making Guide
Legit strategies to maximize profit and grow your store fast.
Pricing Strategy That Works
The core of making money in Supermarket Simulator is markup discipline. Every product has a wholesale cost and a retail price you set. The community consensus from Reddit and Steam forums is that a 1.25x to 1.5x markup works best for most items.
Luxury and electronics can handle higher markups (1.8x to 2.2x) because customers expect to pay more. Essentials like bread, milk, and eggs should stay closer to 1.2x — customers are price-sensitive on daily necessities.
Pro Tip
Use the pricing gun to batch-update prices during slow hours (early morning). Changing prices while customers are shopping causes frustration and lost sales.
High-Profit Product Categories
Electronics & Appliances
Items like headphones, phone chargers, and small appliances have high wholesale costs but even higher retail margins. They sell slower, but each sale brings significant profit. Limit to 1-2 shelves early on.
Alcohol & Tobacco
These require a license purchase, but the profit per unit is among the highest in the game. The license pays for itself within a few in-game days if you dedicate shelf space.
Snacks & Soft Drinks
Low margin per item, but extremely high turnover. These are your volume drivers. Keep them fully stocked at all times — empty snack shelves are lost money.
Frozen Foods
Require freezer units (an upfront investment), but frozen pizzas and ice cream have solid margins and steady demand. Buy the freezer early if you have the capital.
Promotional Timing
The game features dynamic customer traffic patterns. Weekends and in-game holidays bring more shoppers. Lower prices slightly (10-15% discount) before high-traffic periods to drive volume. The increased foot traffic more than compensates for the lower margin.
Conversely, raise prices slightly on rainy days when customers are less price-sensitive and more focused on convenience. Small adjustments add up over time.
Minimize Waste
Over-ordering perishable goods (produce, dairy, baked goods) leads to spoilage and direct losses. Order conservatively and restock more frequently. The local market often has better deals than the online supplier for perishables — check both before placing large orders.